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As a reader frequenting this book review portal, you may be familiar with the books of Robert T. Kiyosaki who made a name for himself with the story of his two fathers (his biological dad having been poor, and his second dad having been rich). I must say I got a lot out of his... Mehr

empfohlene-wirtschaftsbücher: Herr Dr. Zitelmann, was war für Sie eigentlich der ausschlaggebende Punkt, sich mit dem Thema auseinander zu setzen? Zitelmann: Ich kenne persönlich eine Reihe von sehr erfolgreichen Persönlichkeiten, einige davon sind sogar Milliardäre, andere sind... Mehr

Steve Jobs is one of the most successful entrepreneurs of our day and age, and certainly one of its most brilliant marketing experts. So what can we learn from his achievements? What made me most curious about the book is the fact that I keep mentioning him in my own book “Dare... Mehr

Die Einleitung zu diesem Buch ist überschrieben mit: “Warning: This Book is Not about Sex.” In diesem Buch geht es um Marketing – am Beispiel der Marke Playboy und ihres Gründers Hugh Hefner. Die Autorin des Buches erzählt die Geschichte vom Aufbau der Marke Playboy – und... Mehr

There is no lack of books about how to get rich. Whenever I pick up a new book on the subject, the first thing I want to know is whether or not the writer is living proof that his or her advice actually works. This is certainly the case with Farrah Gray. An Afro-American, he grew... Mehr

In a book written more like a novel than a non-fictional account, Ben Mezrich tells the story of Facebook. Just to what extent his version of the story, especially the legal battle over the copyright to the idea, matches the facts is hard for me to say. We will probably have to... Mehr